Husband, father, and Product Designer with over 15 years of experience in the digital market, building and evolving products that impact the lives of millions at major companies such as Bradesco Seguros, Midway (RCHLO), and Esfera (Santander).
With a strong track record in digital product design, Data-Driven Design, DesignOps, product strategy, experience metrics, user research, UX, and UI, my approach is grounded in data and user insights.
My postgraduate studies in Neuroscience, Consumption, and Marketing from PUCRS have given me a deep understanding of human behavior, enabling me to create solutions that not only meet user needs but also align with the principles of cognitive science.
I believe in the power of multidisciplinary collaboration to drive innovation with a real impact on business outcomes. To this end, I facilitate workshops that bring together diverse perspectives to create user-centered solutions.
My goal of contributing to a stronger and more human-centered future of design is reflected in sharing my learning through articles on UX Collective 🇧🇷 and dedicating over 1300 minutes as a Design Mentor on ADPList, supporting the growth of fellow designers.
With a strong track record in digital product design, Data-Driven Design, DesignOps, product strategy, experience metrics, user research, UX, and UI, my approach is grounded in data and user insights.
My postgraduate studies in Neuroscience, Consumption, and Marketing from PUCRS have given me a deep understanding of human behavior, enabling me to create solutions that not only meet user needs but also align with the principles of cognitive science.
I believe in the power of multidisciplinary collaboration to drive innovation with a real impact on business outcomes. To this end, I facilitate workshops that bring together diverse perspectives to create user-centered solutions.
My goal of contributing to a stronger and more human-centered future of design is reflected in sharing my learning through articles on UX Collective 🇧🇷 and dedicating over 1300 minutes as a Design Mentor on ADPList, supporting the growth of fellow designers.