I lead UX at an ecosystem scale for Open Finance Brasil, translating complex regulatory requirements (BACEN, technical working groups, and API specifications) into cohesive, secure, and simple journeys across financial institutions. With 18+ years of experience, including roles at Bradesco Seguros, Midway, and Santander, I combine Data-Driven Design, DesignOps, product strategy, and user research to scale high-impact experiences at large enterprises.
My postgraduate degree in Neuroscience, Consumer Behavior, and Marketing from PUCRS has deepened my understanding of human behavior, allowing me to design solutions aligned with both user needs and cognitive science principles.
I believe in the power of multidisciplinary collaboration to drive innovation with real business impact. This is why I facilitate workshops that bring together diverse perspectives to build user-centered solutions.
I also dedicate part of my time to giving back to the design community: I write articles for UX Collective and have contributed over 3,000 minutes of free mentorship to more than 100 designers from six different countries as a Design Mentor on ADPList.
Beyond screens and metrics, I am a husband and a father. It is in these everyday experiences, just as much as in my career, that I stay attentive to how people think and behave.
