[UX/UI Case Study] Onboarding App • Midway
Discover how Midway revolutionized banking onboarding, transforming complexity into a fluid and frictionless registration experience. This case study details the application of user-centered design to build one of the fastest and most efficient onboardings in the Brazilian digital market, allowing millions of users to open their accounts in under 5 minutes, as proven by market research. Explore the strategies, design process, and remarkable results that enabled us to strike a crucial balance between agility, security, and regulatory compliance, ultimately ensuring trust from the very first click.